About Us

MINISO is a global retail leader that is upending the high-quality, low-cost industry. With more than 1,800 stores around the world and sales revenue of 10B RMB ($1.8B CAD) in 2016, MINISO appeals strongly to Millennials, who are both price conscious and sophisticated shoppers. Aesthetics and intelligent design are built into MINISO products, making them intuitive to use. More than 80 per cent of the retailer’s products are designed and developed in Japan, South Korea, Singapore, Malaysia and China, countries known for innovation. Not just a brand, MINISO seeks to enrich the lives of its customers by offering a range of products at reasonable prices.

MINISO was co-founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu, and is headquartered in Guangzhou, China. As one of the world’s fastest growing retailers, the brand’s ambitious approach to expansion has been successful in markets including Asia and Australia. With a goal of opening 6,000 stores globally by 2020, MINISO’s rapid-fire growth has averaged at 80 to 100 store openings per month.

OUR FOUNDERS

CO-FOUNDER OF MINISO: MIYAKE JUNYA

Miyake Junya serves as the co-founder and chief designer of MINISO, after a successful design career at a number of international fashion and casual brands. After graduating from the Bunka Fashion College (which boasts of having Kenzo Takada (founder of KENZO), Yohji Yamamoto and Junko Koshellono as its alumni), one of the top fashion design institutes in the world, Miyake Junya gradually emerged in the field of design. With a design philosophy of “simple, natural and quality”, he became the leader of the Japanese school of “natural lifestyle” and a contracted designer for many international brands.

CO-FOUNDER: YE GUOFU

Ye Guofu is a leader and visionary in his mastery of the trendy fast-fashion industry. During the period of Chinese economic transformation, he seized the opportunity to improve the social quality consumption patterns, establishing a brand new business model in China, which monopolizes China’s offline flow of customers. In 2013, he assembled a team of Japanese designers to be the shareholders and established MINISO. They opened about 1000 stores around the world within three years. By 2015, MINISO’s global revenue reached USD 750 million.

BRAND PROFILE

MINISO is a global retail leader that is upending the high-quality, low-cost industry. With more than 1,800 stores around the world and sales revenue of 10B RMB ($1.8B CAD) in 2016, MINISO appeals strongly to Millennials, who are both price conscious and sophisticated shoppers. Aesthetics and intelligent design are built into MINISO products, making them intuitive to use. More than 80 per cent of the retailer’s products are designed and developed in Japan, South Korea, Singapore, Malaysia and China, countries known for innovation. Not just a brand, MINISO seeks to enrich the lives of its customers by offering a range of products at reasonable prices.

MINISO was co-founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu, and is headquartered in Guangzhou, China. As one of the world’s fastest growing retailers, the brand’s ambitious approach to expansion has been successful in markets including Asia and Australia. With a goal of opening 6,000 stores globally by 2020, MINISO’s rapid-fire growth has averaged at 80 to 100 store openings per month.

BRAND PHILOSOPHY

MINISO is a global retail leader that is upending the high-quality, low-cost industry. With more than 1,800 stores around the world and sales revenue of 10B RMB ($1.8B CAD) in 2016, MINISO appeals strongly to Millennials, who are both price conscious and sophisticated shoppers. Aesthetics and intelligent design are built into MINISO products, making them intuitive to use. More than 80 per cent of the retailer’s products are designed and developed in Japan, South Korea, Singapore, Malaysia and China, countries known for innovation. Not just a brand, MINISO seeks to enrich the lives of its customers by offering a range of products at reasonable prices.

MINISO was co-founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu, and is headquartered in Guangzhou, China. As one of the world’s fastest growing retailers, the brand’s ambitious approach to expansion has been successful in markets including Asia and Australia. With a goal of opening 6,000 stores globally by 2020, MINISO’s rapid-fire growth has averaged at 80 to 100 store openings per month.

MINISO LIFE STYLE

MINISO is a global retail leader that is upending the high-quality, low-cost industry. With more than 1,800 stores around the world and sales revenue of 10B RMB ($1.8B CAD) in 2016, MINISO appeals strongly to Millennials, who are both price conscious and sophisticated shoppers. Aesthetics and intelligent design are built into MINISO products, making them intuitive to use. More than 80 per cent of the retailer’s products are designed and developed in Japan, South Korea, Singapore, Malaysia and China, countries known for innovation. Not just a brand, MINISO seeks to enrich the lives of its customers by offering a range of products at reasonable prices.

MINISO was co-founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu, and is headquartered in Guangzhou, China. As one of the world’s fastest growing retailers, the brand’s ambitious approach to expansion has been successful in markets including Asia and Australia. With a goal of opening 6,000 stores globally by 2020, MINISO’s rapid-fire growth has averaged at 80 to 100 store openings per month.

ENVIRONMENTAL MISSION

MINISO is a global retail leader that is upending the high-quality, low-cost industry. With more than 1,800 stores around the world and sales revenue of 10B RMB ($1.8B CAD) in 2016, MINISO appeals strongly to Millennials, who are both price conscious and sophisticated shoppers. Aesthetics and intelligent design are built into MINISO products, making them intuitive to use. More than 80 per cent of the retailer’s products are designed and developed in Japan, South Korea, Singapore, Malaysia and China, countries known for innovation. Not just a brand, MINISO seeks to enrich the lives of its customers by offering a range of products at reasonable prices.

MINISO was co-founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu, and is headquartered in Guangzhou, China. As one of the world’s fastest growing retailers, the brand’s ambitious approach to expansion has been successful in markets including Asia and Australia. With a goal of opening 6,000 stores globally by 2020, MINISO’s rapid-fire growth has averaged at 80 to 100 store openings per month.

SHOPPING CART

close